As a Marketing and PR professional, I like to watch what other companies are doing with their PR efforts. Over the years, I’ve gotten some good ideas and learned a lot from watching how companies conduct PR and, more importantly, how consumers react.
Recently, I’ve noticed a trend that I’m dubbing “Kansas City Shuffle PR”.
In this case, […]
My friend, Jim Kukral, recently posted a blog and video about the importance of Customer Service. You can read his post at JimKukral.com.
I couldn’t agree more with his statements.
It seems that so many companies are striving to drive sales and mitigate costs, that they loose all focus on one of the fundamental concepts in doing good […]
For years I’ve been lugging around laptops in bags and briefcases but have yet to find the “perfect” bag for me.
First, I had one of those plain, black, nylon cases. It held the laptop, some files and a few pens.
Next, I got a fancy, “girlie” bag by Clark and Mayfield. It was a bright orange […]
According to Entrepreneur Magazine, studies are showing that public companies with women at or near the helm benefit from female innovation and problem-solving abilities. Even so, most companies (especially public companies) are run by men.
I remember being shocked in my first few months as a corporate executive that at most meetings, investor dinners and client […]
I hate it when I’m out of town on a business trip and have that “nothing to wear” feeling even though I’ve lugged along three extra outfits.
This used to happen to me all the time until I figured out that perfect packing is all about color.
I usually start with a base color - brown or […]
My favorite hotel chain, by far, is the Westin. If I have the opportunity, I’ll choose a Westin even if it means walking a few extra miles or taking a cab to the conferences or meetings I’m attending.
Here’s why:
Their signature “Dream Bed” - I have never found a more comfortable bed – EVER
They stock […]
Just because you’ve made it to the hotel and are checking into your room doesn’t mean that your attention to safety should be turned off. Though you’ve reached your destination, you’re far from “home” – especially in terms of safety.
Here are some tips for check-in:
Don’t announce that you’re staying alone. Other guests don’t need to […]
